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"No Fakes Pledge" Scheme

As Asia's World City, Hong Kong is committed to the protection of intellectual property. With the goal of enhancing consumer confidence in Hong Kong, and to strengthen the City's reputation as a "Shopping Paradise" for genuine products, the Intellectual Property Department has launched the "No Fakes Pledge" Scheme.

The Scheme is established in 1998. The issuing bodies of the "No Fakes Pledge" Scheme are the Hong Kong & Kowloon Electrical Appliances Merchants' Association Limited, the Hong Kong Coalition for Intellectual Property Rights of the Federation of Hong Kong Industries, the Hongkong General Chamber of Pharmacy Limited, the Hong Kong Jewellers' & Goldsmiths’ Association, the Hong Kong Record Merchants Association Ltd., the Hong Kong Retail Management Association, the Chamber of Hong Kong Computer Industry, The General Chamber of Hong Kong Ceramic Tiles And Sanitary Wares Limited and The Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association. The "No Fakes Pledge" Scheme not only aims to promote a sense of pride among traders who do not deal in counterfeit and pirated goods; it also aims to enhance awareness of intellectual property protection among retailers and consumers alike.

The "No Fakes Pledge" Scheme campaign encourages participating retail merchants to set a good example by pledging not to sell or distribut e counterfeit or pirated products, thus establishing and upholding honest and trustworthy trading practices. With the help of strong marketing and growing participation, this campaign, will further distinguish honest and reliable retail merchants, thereby gaining the confidence and trust of consumers.

In 2004, Hong Kong Intellectual Property Department cooperated with Guangdong Intellectual Property Office to launch the "No Fakes Pledge" Scheme in Guangdong Province. In 2011, the Guangdong Intellectual Property Office (GIPO), Copyright Bureau of Guangdong Province (GDCB) and Guangdong Province Administration for Industry and Commerce (GDAIC) jointly announced the launch of the “No Fakes Pledge” Scheme in all 21 cities at the prefectural level in Guangdong Province, as well as Shunde District, Foshan.
All participating retail merchants of the "No Fakes Pledge" Scheme have committed not to sell or deal in counterfeit or pirated goods and to sell only genuine goods. All retail merchants participating in the "No Fakes Pledge" Scheme will post the "No Fakes" stickers and tent cards in their shops. With the "No Fakes" logo, tourists and consumers can easily identify reliable retailers and shop with confidence.


「正版正貨承諾」計劃

香港作為亞洲國際都會,在保護知識產權的工作上,一向不遺餘力。為進一步提高旅客及消費者在香港購物的信心及加強香港售賣正版正貨的"購物天堂"的地位,知識產權署全力推行「正版正貨承諾」計劃,鼓勵更多零售商戶加入。
知識產權署的「正版正貨承諾」計劃早於 1998年成立。發標貼機構包括 港九電器商聯會、香港工業總會轄下香港知識產權保護協會、港九藥房總商會有限公司、香港珠石玉器金銀首飾業商會、香港唱片商會、 香港零售管理協會、香港電腦商會 、香港瓷磚潔具業總商會有限公司及九龍珠石玉器金銀首飾業商會。此行動的目的是鼓勵零售業商會會員建立經營正版正貨的自豪感,作出售賣正版正貨的承諾及提高零售商及消費者的知識產權意識。

這行動促使各零售商戶會員以身作則,堅守不賣假貨的原則,並建立和保持正當經營手法,讓消費者識別售賣正版正貨的誠實商戶。

於二零零四年,香港知識產權署與廣東省知識產權局合作於廣東省開展了「正版正貨承諾」計劃的工作。在二零一一年,廣東省知識產權局、廣東省版權局、廣東省工商局聯合發文,在廣東全省21個地級市以及佛山市順德區全面開展“正版正貨承諾”活動。

參與「正版正貨承諾」計劃的商戶會員,均遵守不售賣或經營冒牌或盜版貨品,保證所售全為正版正貨。所有「正版正貨承諾」的商戶會員,均會於店內張貼「正版正貨承諾」標貼及座檯咭。旅客及消費者憑此標誌,便可輕易識別出值得信賴及支持的正版正貨商戶,安心於店內購物及消費。